How To Seach Engine Optimize Your Website

seo Aug 17, 2021
  • SEO or Search Engine Optimization refers to a process that helps you increase the traffic, visibility, and engagement of a website. The better your SEO, the more people will find your site and the more visitors you have, the higher your chances to connect with new customers.

How To Seach Engine Optimize Your Website

  • Competitor Analysis 
  • Keyword Gap Analysis 
  • Digital PR
  • Broken Backlinks
  • Industry Expertise
  • Organic CTR with PPC testing
  • Core Web Vitals
  • Technical Foundation
  • Optimised Loading Speed
  • Regular Cleanup


1. Best Performing Competitor’s Pages

Keeping a close eye on your competitors’ SEO strategy can be extremely helpful as you can clearly see what works best on their pages and find ways to do something similar on yours. Key areas to monitor are how they use their keywords, link gap, and keyword cannibalization.


2. Make Use Of Digital PR To Get Authority Of Backlinks

Backlinks are one of the most important tools that you can use to improve your Google ranking. One sure way you can create links from higher authority sites to yours is by adding quality content to your website. To attract journalists and publishers, focus on creating content with linkable assets on infographics, research studies, and expert insights. A clear and carefully planned outreach strategy should also be part of your planning content for digital PR.


3. Keyword Gap Analysis

When creating your content strategy, you need to pay close attention to two areas:

  • Your existing content
  • Creating new content

While improving all your existing content on your website is the easiest step as the content has been indexed already, you also need to pay close attention to how you create new content. New content should always be written with a clear strategy and consideration of keywords. By conducting a keyword gap analysis on your competitor’s content, you will see what keywords your competitor ranks, and you have not covered it yet.


4. Take Your Competitor’s Broken Backlinks

Building quality backlinks can be a challenging job. A smart tactic is to check out your competitors’ broken backlinks, create new content according to them, and repoint the link to your new article. A useful starting point is to find links that point to 404 pages. 


5. Perfect Your Organic CTR With PPC Testing

Aiming for a high click-through rate (CTR) is something you have to focus on when considering your site rankings. Title tag and Meta description both impact your site clicks and help in optimising CTR. The best way to figuring out which title tag and meta description to use is by testing out different options. Similarly, if you want to test the description, change the titles but keep the same description.


6. Show Your Expertise In Various Topics

Google ranks the best results, and for this reason, instead of focusing only on just keywords, you should focus on the bigger picture and consider the best-suited topics. For example, you can use topics clusters to build various, in-depth articles around one specific topic. You can also utilise long-tail keywords. While focusing on these two strategies can be extremely helpful, don’t forget to keep an eye on trends and the latest news, etc. Those types of contents may considerably help with your ranking.


7. Optimise Your Technical Foundation

Here is a useful list of items to optimise on your website according to Upwork:

  • Images
  • File sizes
  • Javascript
  • XML sitemaps
  • Site architecture
  • URL structure
  • Structured data
  • Plugins
  • Duplicate content
  • Outdated content
  • Hreflang tags
  • Canonical tags
  • 404 pages
  • 301 redirects
  • Robots.txt files


8. Boost Your Page Loading Speed

  • Unoptimized browsers: See how your website performs on different browsers
  • Apps and plugins: Some apps can lower page speed
  • Web hosting service: Opting for the cheapest service may affect site performance
  • Site theme: Complicated themes and too many effects can slow load speed
  • Heavy images: HD images are sharp, but they can bog down your site
  • Ads: Too many ads will add to load time
  • Widgets: Keep all widgets at a minimum
  • Dense code: Clean up messy HTML/CSS code for zippier pages
  • Embedded media: Save videos from outside sites on your host


9. Clean Up Your Existing Links

If you manipulated your backlinks in the past, you likely to have some toxic links on your website. Just as some links are useful for your website traffic, the harmful ones can end up affecting your rankings negatively. Take time to remove links that are not doing a service to you and figure out why they were there in the first place. Reasons could have been that you purchased links or received as part of a gifted product, you were part of a guest-posting campaign, negative SEO or someone conducted a low-quality directory or bookmark site tactics on your behalf.



There are many parts of Seach Engine Optimisation that may be too technical for a person without an expert background. However, you can do many strategic steps to ensure that your content is added to your website and build with consideration for what is helpful for your SEO.
If you need more information about how to create your content, go check out our recent article about How to Come Up with Content Ideas for Social Media.

If you need help with content writing for your website, reach out to us, and our team will be happy to help.